TD Synnex launches UK Microsoft Alliance Growth team

TD Synnex has opened a Microsoft Alliance Growth team in the UK to support mid-market and small and medium-sized channel partners in expanding their Microsoft Cloud Solution Provider (CSP) businesses. The distributor said the team will offer business development, specialist training and technical pre-sales support.

The dedicated group will focus on partners the distributor identified as having growth potential, concentrating on Microsoft 365, Azure and security offerings. Participating partners can be assigned a business development manager, a customer success manager and a technical pre-sales consultant to assist with sales and deployment activities.

Team members will work with partners to assess business objectives and capabilities, then create individual development plans with clear milestones and performance measures. The plans are intended to help partners identify new revenue opportunities as more organizations move workloads to the cloud and the market for managed cloud services expands.

The initiative includes support tools and training resources such as Channel Insights, a capability that lets Microsoft CSP partners analyze customer licensing and usage to spot upsell and optimization opportunities. TD Synnex said the team will help partners strengthen customer engagement and find additional services to offer existing customers.

Darren Dixon, business unit director for business applications at TD Synnex’s Advanced Solutions in the UK and Ireland, said the UK market presents a large opportunity as companies migrate more workloads to the cloud. He added the Alliance Growth team is intended to help partners accelerate their plans by supplying focused sales and technical support.

TD Synnex described the formation of the UK Microsoft Alliance Growth team as part of a series of planned investments across its CSP business to align with Microsoft’s channel strategy and cloud priorities. The programme is aimed at partners that want to expand their CSP footprint; participation will include ongoing performance tracking and access to specialist pre-sales resources.