LBank’s Muha: Culture and inclusion will shape crypto’s next wave
At an LBank X Space, Muha said the exchange will focus on culture, clearer onboarding and inclusion to grow crypto beyond short-lived market cycles.
Muha, head of social, community and partnerships at LBank, spoke during an LBank X Space about using culture and inclusion to expand crypto adoption. He said the industry should not rely on market-driven spikes for user growth. He argued past adoption often came from token pumps and viral narratives that mainly drew people already active in crypto. “For most of crypto and Web3 history, growth was kind of an accident,” Muha said, and he warned that attention cycles are shortening, with some AI-related tokens peaking in weeks and meme coin runs lasting days. “If your entire growth model depends on a narrative you did not create and cannot control, you don’t have a growth model,” he added. LBank, which counts more than 20 million users and has operated for over a decade, shifted its strategy to focus on cultural connections and education to lower barriers for outside audiences. Muha said the company questioned why growth should wait on the next bull market or a new token narrative. The exchange tested two campaigns. A collaboration with Punky targeted crypto-native users and generated more than 10 million social impressions, reaching people already familiar with crypto humor and community norms. Nobody Sausage aimed at mainstream audiences through a widely known internet character and led with entertainment rather than trading features; that campaign drove about 500,000 registered users and produced a 27% traffic increase on April 13. On the product side, LBank added real-time scrolling comments on trading charts to create a shared space similar to live chat on streaming platforms. Muha said visible interaction helps users feel present with others while they watch markets. “For this generation, chaos signals presence,” he noted. He identified the next challenge as converting culturally curious newcomers into active, informed traders while still serving experienced users. “We know how to bring people in,” he said. “What we are still mapping is how to move them from curious to active trader.” Muha said inclusion will shape the industry over the next decade.
