Influence360 launches AI Web3 platform for global KOL attribution

Influence360 announced the launch of an AI and data-driven Web3 platform that lets projects find key opinion leaders across more than 10 languages, run structured campaigns and track attribution using smart-contract escrow and real-time performance metrics.

The platform supports discovery on X, YouTube, TikTok and Telegram. It includes a campaign engine for structured briefs, applications and execution, linked performance tracking and on-chain payment guarantees. Influence360 said its AI tools optimize spend and identify which creators and content types drive results, while campaign outcomes are recorded to a dataset intended to power benchmarking and automated strategy recommendations.

Founders Dejan Horvat and Laura Toma developed the platform after nearly a decade of running influencer campaigns and partnerships at Innovion. The company framed the product as a response to operational gaps in Web3 influencer marketing, including inconsistent payments, limited campaign tooling and weak performance attribution.

Influence360 offers a permission-based access model for agencies and talent managers. Influencers can grant agencies defined access for campaign management and payment handling. Agencies can apply to campaigns on behalf of creators, add margin to creator rates and collect a share of platform fees for influencers they bring to the system. The company plans to expand its referral program and add an affiliate marketing feature for performance-based campaigns.

To coincide with the platform launch, Influence360 published The State of Web3 Influencer Marketing 2026, a benchmark report based on responses from 143 Web3 KOLs across seven global regions. The report found that more than half of respondents earn between $1,000 and $5,000 per campaign, with more experienced KOLs reporting higher rates. The survey also found that only 35% of KOLs said they had been paid by every project they worked with. According to the report, 97% of respondents have worked with the same projects multiple times and cited team transparency, investor backing and project credibility as factors they consider before collaborating.

Dejan Horvat, Influence360’s founder and CEO, stated that the industry’s current infrastructure does not capture campaign performance over time and that the platform converts campaign results into data to show which creators deliver value and how to optimize spend.

Influence360 said its roadmap includes advanced analytics, user-generated-content campaign infrastructure and additional automation to support repeatable, measurable campaigns. The company is accepting Web3 projects, KOLs, agencies and affiliate partners onto the platform and lists further details at influence360.io.