Eric Trump Predicts $1M Bitcoin, Points to Pro-Crypto White House

Eric Trump told attendees at the Bitcoin 2026 conference in Las Vegas that he expects Bitcoin to reach $1 million per coin. He framed the forecast around growing institutional interest and recent signals from the administration.

Trump noted public attention on the idea of a strategic Bitcoin reserve and referenced the appointment of Paul Atkins as chair of the Securities and Exchange Commission, describing Atkins as having a pro-crypto reputation. Bitcoin traded near $76,000 at the time, making the $1 million target roughly 13 times the current price.

Other speakers at the conference offered different forecasts. Michael Saylor argued that the development of digital credit instruments could push Bitcoin far higher, saying such a shift could make Bitcoin a primary global reserve asset and drive prices toward $10 million per coin.

Speakers at the event also raised counterarguments. Investor Peter Schiff warned that companies holding large Bitcoin balances might face pressure on dividends and said a severe macroeconomic downturn could push prices back toward $10,000.

Conference analysts outlined several conditions they said would be required for extreme price scenarios: a substantial increase in institutional adoption, broader use of digital credit products built on crypto infrastructure, and resilience to macroeconomic shocks such as stagflation or major geopolitical events. They emphasized that clear federal regulation would affect investor confidence and corporate allocation decisions.

Presenters discussed technical and market issues beyond price forecasts, including custody solutions, compliance frameworks and how digital credit could interact with existing financial systems. They stated that concrete regulatory guidance and transparent policies would make it easier for banks, pension funds and other large institutions to consider allocations to Bitcoin.

Speakers noted that federal interest in a strategic Bitcoin reserve and the SEC appointment mark a shift from earlier federal skepticism toward digital assets. Conference attendees left with a range of price forecasts and differing views on policy, market risk and the path for broader adoption.