DeLorean Labs launches $DMC on Solana with Wormhole, Sunrise

DeLorean Labs has launched its native token, $DMC, on the Solana blockchain. The company bridged the token via the Wormhole cross-chain protocol and listed it on Solana through Sunrise, with technical assistance from the Solana Foundation. The token is now available to users on Solana.

DeLorean Labs is the official Web3 division of the DeLorean Motor Company. The firm worked with Wormhole Labs and Sunrise to move $DMC onto Solana. Wormhole provides the protocol that transfers assets between blockchains; Sunrise, a product created by Wormhole Labs, enables immediate tradable liquidity for newly listed on-chain assets.

On Solana, users can buy, hold, stake and use $DMC on platforms that support the token. DeLorean Labs said the integration will make its branded digital assets accessible to retail traders, decentralized finance participants, NFT collectors and investors in tokenized real-world assets.

The company plans to use $DMC to grant holders early access to tokenized DeLorean vehicle drops and to enable participation in a governance framework that gives token holders votes on future development decisions. DeLorean Labs also described the DeLorean Protocol, an on-chain system for vehicle reservations, marketplace activity and analytics, as part of the token’s utility. The company has introduced a tokenized electric vehicle through that protocol.

Saeed Badreg, co-founder and CEO of Wormhole Labs, described Sunrise as “bringing all important assets to Solana, where they can trade in open, liquid markets.” Wormhole Labs develops cross-chain tools and infrastructure to facilitate asset transfers between blockchains and built the Sunrise listing product.

The Solana Foundation provided technical support for the integration and positioned the work as part of broader efforts to bring branded and real-world assets onto Solana.

The launch takes place amid growing industry interest in tokenizing physical assets and brand-backed tokens. DeLorean Labs joins other companies that have established on-chain integrations on Solana. $DMC is available to users on the Solana network and can be traded and used across compatible platforms as adoption develops.