Solana Recolors Ferrari Luce in Purple as RACE Drops 6%

Solana’s official X account posted an edited image of Ferrari’s new Luce recolored in the blockchain’s purple-to-teal gradient and captioned it “Fixed it.” The post appeared hours after Ferrari unveiled the Luce in Rome on May 25. Ferrari NV shares fell more than 6% in Milan trading that day.

Ferrari presented the Luce as its first all-electric production model. The four-door, five-seat sedan was developed with LoveFrom, the design collective led by former Apple design chief Jony Ive and designer Marc Newson. The Luce has four electric motors producing more than 1,000 horsepower, a top speed above 310 kph and a claimed range of more than 500 kilometers on a 122 kWh, 800-volt battery.

Ferrari filed more than 60 patents related to the vehicle. The company priced the Luce at €550,000, about $640,000, and expects deliveries in the fourth quarter of 2026. Ferrari CEO Benedetto Vigna described the Luce as “the result of five years of work.” Ferrari said it will continue selling six-, eight- and twelve-cylinder models alongside the Luce.

Analysts raised concerns about the Luce’s unconventional design and Ferrari’s strategy of targeting buyers new to the brand, saying those factors could pressure the company’s premium valuation. The share decline occurred on the day of the reveal.

Solana is a blockchain network that competes on transaction speed. The Solana post repurposed the Luce image for brand marketing. Traders and analysts pointed to selling pressure from large holders and shifts in institutional positions in Solana this month. Cryptocurrency prices were volatile in May.

The edited image was purely aesthetic and did not reflect any technical change to the Luce. The post circulated widely online and appeared on the same day as market moves in Ferrari stock.