Everpure Warns Customers of Price Hikes Amid Chip Shortage
Everpure CEO Charlie Giancarlo warned customers that component costs rose 300-900% since mid-2025, lifting average product prices about 70% in 2026; the firm will absorb some costs.
Charlie Giancarlo, Everpure’s CEO, warned customers in an open letter that global semiconductor shortages have pushed the cost of components used in the company’s data storage systems up 300-900% since mid-2025. Those increases have contributed to an average 70% rise in Everpure product prices in 2026. The company said it will raise prices but will absorb part of the added expense.
Giancarlo described the situation as the third major supply-chain disruption in a decade after Covid and tariff disputes. He added that rapid demand for AI-related components has outpaced global fabrication capacity and driven component prices to record levels.
Everpure depends on large quantities of CPUs, flash storage chips, DRAM memory and ‘thousands of other components’ to build its systems. Input costs began a slow climb in the third quarter of 2025, roughly doubled between December and January, and then doubled or tripled again in February and March, the letter said.
Some long-standing suppliers could not meet demand, forcing Everpure to source alternative parts at higher prices. Chipmakers operating with limited capacity are prioritizing higher-margin AI components, reducing the supply of parts used in other products. Memory prices in particular have surged, contributing to higher consumer and enterprise hardware costs.
Everpure told customers it plans to limit price increases where possible. The company said it will operate at the low end of its product gross margin range and partially absorb supplier cost increases. To reduce exposure to further price moves, Everpure shortened standard price-quote expiration windows from 60-90 days to 30 days.
In the letter, Giancarlo wrote, “We will not profiteer from this crisis.” He also noted the company signaled this position on its February earnings call.
Everpure did not give specific timing or amounts for future price changes. The letter warned that current shortages may last longer than the disruption caused by Covid given the ongoing expansion of AI infrastructure.
