Bitcoin Pizza Day 2026: 10,000 BTC Worth $777.9M

On May 22, 2026, the 10,000 BTC that Laszlo Hanyecz spent on two Papa John’s pizzas in 2010 had a market value of $777.87 million, a decline of $328 million, or 29.7%, from its $1.106 billion valuation on May 22, 2025. Bitcoin traded near $77,787 on Pizza Day 2026, compared with $110,568 on May 22, 2025 and an all-time high of $126,000 on October 6, 2025.

The 29.7% year-over-year decrease is the largest absolute dollar drop recorded on Bitcoin Pizza Day and marks the sixth anniversary with a lower price than the previous year.

Bitcoin reached $126,000 on October 6, 2025. Four days later, on October 10, 2025, President Donald Trump announced 100% tariffs on Chinese imports. The announcement coincided with a market sell-off that moved Bitcoin from about $122,000 to $107,000 and contributed to an estimated $200 billion in losses across cryptocurrency markets.

The decline continued into 2026. Bitcoin closed the first quarter down 22.2%, the weakest opening quarter since 2018. Spot Bitcoin exchange-traded funds recorded net outflows of roughly $496.5 million during the quarter amid heightened tensions with Iran.

The market posted a partial recovery in the second quarter, with Bitcoin rising about 14% over the quarter, but the token remained down year-to-date on Pizza Day.

Hanyecz’s May 22, 2010 purchase of two Papa John’s pizzas for 10,000 BTC is widely cited as the first documented real-world Bitcoin transaction. The trade is often used as a point of reference for long-term price changes and early retail use of Bitcoin.

On Pizza Day 2026, the notional value of the 10,000 BTC highlighted the gap between the original purchase — valued at a few dollars in 2010 — and the hundreds of millions of dollars recorded on the anniversary.